Amsterdam, Netherlands, September 13, 2024 – Agama, the specialist in video observability & analytics for service quality and customer experience, today announced the launch of its Product Analytics Suite. This powerful new solution, unveiled at IBC 2024, is designed to help video service providers make informed decisions to enhance user experiences, gain complete control, and increase retention.
Agama’s Product Analytics Suite enables video service providers to analyze and interpret large volumes of data in real-time, helping them to better understand how users interact with their services. By capturing insights across platforms such as set-top boxes, web apps, and mobile devices, the suite provides a 360 view of product usage and consumer behavior. This enables teams—from business analysts to product managers and engineers—to make data-driven decisions that improve service performance and customer satisfaction.
Key features of the Product Analytics Suite:
- Comprehensive coverage provides holistic insights into user interactions across all platforms, including apps and devices.
- Product diagnostics track errors and events in context, for precise troubleshooting.
- Data-driven decision-making empowers marketing, product and UX teams with actionable insights.
- Deep insights into feature use, navigation and events to drive superior user experiences.
- Advanced segmentation for effective user identification, correlating data for targeted strategies.
- AI-powered insights uncover explanations and insights that drive success.
Agama’s Product Analytics Suite has been shortlisted for the “Best Data & Analytics Solution” category at the CSI Awards 2024, taking place at IBC.
“We are pleased to announce the launch of our Product Analytics suite, complementing our existing solutions in Operational and Content Engagement analytics. This strategic addition underscores our commitment to providing a comprehensive, one-stop solution for intelligence and analytics,” stated Mikael Dahlgren, CEO of Agama. “In an era where video platforms generate vast amounts of data, our new product suite empowers service providers to gain valuable product insights from their existing data without further integrations, transforming it into actionable intelligence that enhances both product development and customer experience.”
Agama will showcase the new Product Analytics Suite at its stand 1.B53 at IBC in Amsterdan on September 13-16. To book a demo with Agama specialists, click here.
