Product Analytics
Understand how your app performs across all devices—from playback and content discovery to navigation and infrastructure. Teams can access critical data quickly through existing app and device integrations—supporting analysts, product managers, and engineers in optimizing platform experiences.
User journeys and funnels
Understand how users move through your app and interact with the service with journey and funnel analysis—spotting drop-off points, friction, and conversion paths.
Identify where viewers lose interest or struggle to find content, and use session-based insights to improve UI, UX, and feature design.
Event segmentation
Break down user data by platform, location, or usage patterns to optimize your offering or platform.
Based on fine-grained events from clients, every action in your video clients can be tracked to understand behavior.
A single platform for every type of client
Ensure a seamless integration with mobile and web apps, set-top boxes, and smart TV apps using the Agama client SDKs and plugins.
With a unified integration regardless of the type of platform, you will get a complete picture of user interactions.
Understand user behaviour and optimize product experiences
Data-driven product growth – combine and segment users by behavior, content use or devices, to opimize UI and content placement.
Mapping user journeys provides valuable insights into where users engage and disengage, allowing you to improve your service for best viewing experience.
Segment user data by platform, area, or activity patterns to deliver highly tailored and relevant experiences that meet individual viewer expectations.
Provide tailored reporting to your teams, including marketing, product, and customer success. Our analytics offer the flexibility to generate custom reports that meet the specific needs of each team.
Identify errors and performance bottlenecks with precision, solving challenging operational problems and ensuring uninterrupted video service delivery.
“Agama Product Analytics gives confidence and power to make the right content acquisition.”
Johan Görsjö
Director of Engineering and Product at Agama
Answer the questions you need to provide a great customer experience with data driven decisions
Data-driven product development to optimize UI and content placement, understand and improve user journeys, and understand feature value.
- How often is a specific feature being used across different platforms (set-top boxes, mobile apps, smart TVs)?
- What navigation paths do users take to start a video, and where do they drop off?
- How does engagement for different content differ based on consumption platform?
Understand customer behavior to enhance stickiness and upsell, and enable data driven investment decisions.
- In what contexts are purchase decisions taken by customers in the apps?
- Which types of content drive the highest value for premium subscribers, and how can this be leveraged for upsell opportunities?
- What is the trend of daily active users on different platforms (e.g., mobile apps vs. set-top boxes)?
- Which users are at risk of churn based on their interaction patterns and engagement metrics?
Track errors and resolve issues with real-time insights for improved performance and user experience.
- Which devices experience slower startup times, what content causes it and and how does that impact user satisfaction?
- How is the video performance across different networks (e.g., 4G, Wi-Fi, Ethernet) and on different platforms?
- What are the most common error codes, and how are they impacting user sessions?
