Marketing & Commercial teams
Understanding your audience is key to delivering better video experiences
Knowing when and how content is consumed and the engagement it generates across your user base enables data-driven decision making for acquiring the right content, optimizing strategies and making it easily discoverable.
Insights into customer platforms
Gain a 360° view of how content is consumed across apps, devices, STBs, connected TVs and the web. With Agama’s platform metrics, you can identify which device types drive the most engagement, where friction occurs, and how your service performs end-to-end, empowering smarter marketing and investment decisions.
Content engagement insights
Go beyond knowing when and how content is consumed, understand why it performs the way it does. Agama’s Content Engagement Analytics shows which titles, genres, and time slots drive the most engagement. These insights help refine programming, improve marketing, and make smarter content decisions.
Customer journeys and behaviour analytics
Understand how customers discover, engage with, and purchase content across every device and platform. Agama Product Analytics delivers unified insights from first interaction to conversion, helping you identify drop-off points, boost engagement, and improve monetization strategies.
“The Agama solution with extended dashboards and monitoring options will help different departments to solve or prevent incidents much faster, adding to customer satisfaction.”
Bart Smeels, Manager Platforms & Systems
Relevant solutions
